, a full-time assistant professor of Digital Journalism in the Department of Communication Studies at Alfred University. 

 

In my work, I blend qualitative and quantitative research methods to uncover valuable insights into user behavior, needs, and challenges. 

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In addition to my academic role, I consult with companies on UX research, focusing on seamless, intuitive design that fosters positive user experiences. 

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Great design begins with purpose and is driven by positivity.

It’s about crafting thoughtful solutions rooted in intention—understanding the why behind every decision—and creating meaningful connections that resonate and inspire.

 

Whether I’m designing a brand or researching how people interact with technology, I approach each project with a blend of optimism and purpose, aiming to drive change and bring people closer together.